Why opting for Custom Trade Show Booths is better than Modular Trade Show Booths?
If you want to make your market presence, create brand awareness, analyse your competitors, and enhance your client base, all at once then nothing can be more beneficial than participating in a trade show. Trade shows are glamorous events that have so much to offer to the companies that take part in them. Thousands of small, medium and large-sized companies participate in trade shows with the aim of giving new heights to their business.
If done right, the trade show offers
immense opportunities to gain as many benefits as one can take. But, taking
part in trade shows is not a cakewalk. There is a lot of competition as every
exhibitor participates with the goal of attracting more and more towards their
trade show booth. Hence, you need to plan out things very carefully and
creatively right from which trade show to take part in, the budget, your Trade Show Exhibit Companies, and other points which need to be considered
before taking part in a trade show.
Among everything else, the most
important thing to plan is what kind of trade show booth to install at the
trade show that would help you to attract a large number of visitors. There is
a wide range of trade show booths available in the market. But you need to be
very careful while selecting one. Look for one that not only suits your budget
but also makes you stand out from the plethora of other exhibitors.
In case you don’t give much thought
about your trade show booth then it might lead to an empty stand booth. To
choose your trade show display, it is crucial to first know about the types of
trade show booth designs available in the market. The two most commonly used
trade show booths are Custom
Exhibits Las Vegas and modular trade show displays.
Now the main question is to choose
which between the two. Also, if every other exhibitor would have more or less
the same type of trade show booth design then there’s nothing that will make
your stand apart from the rest. This is the main reason why most companies
invest in building custom trade show displays.
Custom trade show booths are built
according to the preferences and exhibiting goals of exhibitors. But is it
worth spending a large sum of your budget on them? To help you make the correct
choice we have provided a list of reasons why you must opt for custom exhibit
displays for your upcoming trade show event and how they could be beneficial.
More Personalized
The biggest advantage of custom
exhibit displays is that you can easily personalize your exhibit and give it
the look you want as these booths are not built using pre-made structures like
modular trade
show booth rental Chicago.
In other words, custom exhibit
displays allow you to blend your brand into the booth design. When you have
something that will truly depict your brand then visitors will also take
interest in your custom trade show booth. You can easily incorporate certain
design elements specific to your brand into your booth or design each and every
element of your booth as per your preference to give it a personalized look.
Room for Creativity
You can think of a custom trade show
booth as a blank canvas. Each and every part of a custom stand is made from
scratch, unlike modular or portable displays for trade shows. From the size of
the stand to the design, layout, and banners, everything will be designed and
built according to your preferences and trade show goals.
Enhances Flexibility
More importantly, the cost of the
custom exhibit display varies according to the type of booth you build rather
than the agenda of one price fits all booths. In case you choose a smaller
display with certain reconfigurations, the cost will be determined accordingly.
Also, if you decide to remove or add certain elements, it will affect the cost.
Increase Booth Traffic
The eyes of the attendees always look
for something unique while attending a trade show. They judge your brand with
your trade show booth and then consider to even enter your stand or not. This
is the effect of trade show booths during a trade show. This is why it can be
difficult to attract visitors to you if you choose a regular booth in the pool
of exhibitors having unique and attractive stands.
Though, with custom trade show
displays you can easily design a unique trade show booth that will definitely
grab the eyes and attention of visitors and will make them move towards your
booth. The more unique look you will give to your booth, the more curious will
visitors get to know about what you’re exhibiting.
Within Budget
You cannot make any changes to your
booth structure if you choose a modular trade show display for your trade show
booth. This means that you cannot add or remove anything to your trade show
booth design and have to work with the structure you have.
On the other hand, you can easily
remove or add elements with custom exhibit displays as your booth. This gives
you the liberty to design and build a trade show booth design from scratch with
only the required elements and without wasting any money on unwanted elements.
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