What is the ideal size of a trade show booth?

 One of the most powerful visual representations of a company’s products, brand, and personality is the Trade Show booth at any trade show or event. Trade show booths come in a wide variety of styles, layouts, and functionalities. You must be engulfed by the hundreds of questions when it comes to choosing the right size of the trade show booth for your business. You have to determine the number of things from exhibitor costs to visual impact while choosing the right size of trade show booth for your business.

There is always confusion between choosing a large, spacious booth and a compact, inexpensive booth. Exhibition booth design extremely varies in size, depending on the show, location, and venue. The size of the trade show booth must be a careful and calculative balance of all the factors that can enhance your business. 

In case you are having a hard time choosing the perfect size for a trade show booth, we have outlined a full guide to help you pick up the right trade show booth size for your business. In this article, you can learn about the most commonly available booth sizes and layouts and your booth size can affect your results.

The most common trade show booth sizes

Trade show booths are available in a wide range of varied dimensions. Generally, a 10’x10’ dimension is used for trade show display manufacturers, which is commonly known as a Linear Inline Booth in the industry. It usually opens only to the front and is subjected to 8ft height restrictions which means you have limited available space.

Linear Inline booths are also available in10’x20’ and 10’x30’ dimensions, with a 10’x20’ being the most common size at most shows.

Other examples of Trade show booths are Peninsula Booths (or peninsula displays) and Island Booths (or island displays).

Generally, Peninsula Displays are designed to stick out from other booths, are open on three sides, and are 20’x20’ or larger. They offer better access and visibility than an inline booth.

Unlike Peninsula Displays, Island Displays are designed to stand on their own and not flush against any walls. It is accessible from all four sides. These tend to be usually large with typical minimum dimensions of 20’x’20.

Determining the best booth layout for your business

The primary step in determining the best Trade Show Booth Rental Chicago layout you need to analyze the benefits and shortcomings of both Inline booths, island displays, and peninsula displays. All of the above-mentioned displays have unique qualities which you need to consider before making any choice.

Inline booths are small booths and are always the cheapest option which makes them a good choice in case you are running on a budget. The limitation of this booth is that it generally isn’t as visible as the other displays.

On the other hand, Island displays offer huge visibility which is a prominent factor to attract a greater number of people to your booth. Also, they’re accessible from all four directions, which helps you to maximize your booth’s foot traffic. The biggest disadvantage of an island display is that it’s expensive right from the design to the building.

Peninsula displays are a mixture of Inline and Island displays, which offer visibility and access at moderate costs. Being accessible from three different sides, they have the capability to attract a lot of foot traffic with an open, spacious feel.

You also have to keep in mind the type of products you would be having at the booth, their size, and the number of products you wish to have featured. Next, estimate the space that will be occupied by “exhibit properties” like tables, chairs, kiosks, banners, or any other standing elements.

Conclusion

You can determine which booth layout is best for your business considering the above-mentioned points. Generally, if you’re a small business with a relatively modest budget, the inline booth can be your best option to maximize your ROI on a low-cost budget. On the other hand, if you’re a growing business, selecting a peninsula display would be a good decision.