Organizing your Exhibition booth at Trade Show
We often read about the impact of empowering creativity and uniqueness in a trade show booth. But how often do we think about how a trade show booth is organized and what all are the intricacies of the process? Exhibit display companies deliver us the most outstanding designs of trade show booths and we are left to focus on the other agendas of trade show events. We look forward to having a booth to be placed appropriately at the place of maximum possibilities. But a lot more goes into organizing a trade show booth than we imagine.
Let us discuss here some of the factors you
have to consider when organizing trade show exhibit booths.
1.
Choose the right event
First and
foremost you need to make up your mind on what kind of business event will be
right for your brand. Exhibiting without the sense of right judgment of which
trade show event will suit your business can lead to time and resource wastage.
You need to be well aware of the target audience that will be present at the
show where you will be exhibiting. People like to attend events that are in
line with the theme of the trade show event. Off the track events straight away
get unnoticed unless there is something very appealing that you bring to the
show. Therefore it is important to consider and thoughtfully choose which trade
show event you should choose to exhibit your brand.
2.
Select your space
There is a lot
of information available for exhibitors to help them choose the right space for
exhibiting. Working on everything else and leaving out on this aspect can drop
you to a huge loss. For an exhibition to be successful, it should be visited by
certain number of attendees which you can try to convert to business leads. And lot many factors affect the attendance of
attendees at the booth. Custom exhibit displays grab the attention of people but it is
certainly important that your booth is in the vicinity of the show where there
are maximum number of chances to be attended. Strategies like choosing the
space near the entrance, choosing the place near corners, cross junctions,
cafes and restaurants, and being left or right to the trade fair exhibitions
are some of the ways that need a thoughtful decision based on your budget and
other parameters.
3.
Functional aspects
Before you begin
the designing of stand you need to make a list of things that you will need on
the stand. Things like laptops or IPad, pens, paper or business cards to
capture leads is one aspect. You also need to decide on the power requirements
that you will be needing at your booth. You would be selling items on stand or
exhibiting to create awareness would decide the design of your booth. What furniture you would be needing or if you
need a meeting room are some of the aspects that will be a deciding factor for
your exhibition booth design.
4.
Design of your exhibition booth
Your exhibition
booth is the first thing that will be noticed by the attendees. It creates the
first impression of your brand and showcases your individuality. Do not act
miserly on this aspect as a lot depends on your booth to be able to provide you
traffic at your booth. A dull and cluttered environment is a big turn off for
people. Have arrangements to make your place well lit and properly organized
with breathing space at your booth. Relaxing seating arrangements is a big plus
when it comes to defining a good exhibition booth. Creative ideas and unique
innovative designs grab the attention of people. Take time to decide upon this
factor of the design of your exhibition booth. You can go for rentals of
exhibition booth rather than buying it if you want to go to a higher end in
design. However, it depends more on your usability of the booth that you decide
to buy or rent. Trade show stand
construction is an art and focusing on the little things can give you an
outstanding result in terms of innovation and creativity.
5.
Exhibitor manual
The exhibition
organizer sends an exhibitor manual detailing the necessary information
regarding the trade show exhibitions. It details the exhibition floor plan and
any marketing efforts that the organizer will be engaging in. It tells about
the services available and timeline for you to take action. All in all your
exhibition manual will be all you need for the information related to
exhibiting.
6.
Choose the right exhibition design and building vendor
Finding the
right exhibition design and building vendor can be tricky. It takes into
account several factors to choose the right vendor. Budget, distance of its
manufacturing unit from venue, experience in designing and building exhibition
stands, the services they offer, quality of materials used, latest technologies
and equipment, innovation and style, variety and reviews of the company by
their clients are some of the parameters upon which we figure out the right
vendor for our exhibition booth design and building.
7.
Transportation
An important
consideration is required on deciding how your exhibition stand will be
transported to the venue. Many companies like Triumfo provide the facilities of
installation, dismantling and storage along with the design and building
services. For timely delivery you need to figure out the most appropriate way
of transportation for your booth either by yourself or through the design
companies. You need to organize the transportation of your exhibition stand in
line with the time of your exhibition.
8.
Storage of stand
If you are
purchasing the exhibition booth then you will have to figure out for the
storage of exhibition booth till you will use it again. Rentals save you on
this parameter as you have no responsibility to store the stand after your
exhibition is over. Many companies which have their manufacturing units near
the venue also provide the storage facilities.
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