How AR is Transforming Trade Show Experiences and Ways to Leverage It

Augmented reality (AR) has gained unparalleled popularity as a technology in modern times, since it is revolutionising the gaming, music and entertainment. According to Statista, the number of AR & VR device users worldwide is expected to reach 3.7 billion by 2029. AR tools are transforming the trade show landscape and empowering exhibitors to make the most of their campaigns.

We connected with the eminent professionals, renowned for creating stunning trade show booths in Boston, to comprehend the application and impact of AR technology in trade fairs. They claim that if you are a frequent exhibitor but haven’t used AR tools to their full potential, you are missing out on a huge advantage. If you are planning to exhibit soon, you must incorporate them strategically in your trade show strategy.

Let us first understand how AR tools are enabling exhibitors to leave a great impression on the trade show floor. You can craft your trade show booth strategies accordingly. Then, we will share some additional ways to enhance their utilisation in your trade show campaigns.

●     Immersive Experiences

AR devices transform static displays into interactive experiences. That approach breaks the monotony and keeps visitors engaged longer. Such immersive experiences not only make your presentation impactful but also make a long-lasting impression on them. Ultimately, AR tools strengthen brand recall value on and beyond the trade show floor.

●     Product Visualisation

AR presentation can be quite helpful for product visualisation. It is a boon if your product is too large or complicated to bring into your 10x20 trade show booth. AR tools let your booth visitors virtually explore product features, scale, and usage. That approach allows them to connect with your solutions practically. 

●     Effective Storytelling

Storytelling is an effective technique to deliver an unforgettable brand experience to your potential customers and collaborators at trade shows. You can convey your brand narratives effectively to them through animations and 3D models. That approach enables you to achieve your branding goals with ease.

●     Gamification

Gamification is an effective way to drive engagement and boost brand recall value. You can encourage participation at trade shows through AR games or challenges. The longer their stay at your booth, the more likely they will convert and become your loyal customer.  

●     Personalisation

Personalisation helps your audience to quickly connect with your brand, and AR devices allow you to tailor content to visitor preferences using real-time data. You can significantly optimise user experience and deliver a memorable brand experience with that approach. 

Additional Tips to Enhance the Impact of AR Tools

Now you know how AR tools are impacting the trade show scenario, let us share some additional tips to help you leverage that impact to efficiently achieve your trade show objectives. 

●     Seamless Integration: Implement AR tools strategically with the physical elements of your trade show exhibit booth for a cohesive experience.

●     Mobile-Friendly Access: Ensure your AR presentations are accessible even on attendees’ smartphones. Easy accessibility ensures maximum visibility.

●     Social Sharing: Enable quick capture and sharing on social media platforms to boost reach.

Contact Triumfo Inc. for Cost-Effective Exhibit Solutions

Triumfo Inc. is the most sought-after destination for premier trade show displays in Boston. With 25+ years of experience and a state-of-the-art booth production facility, they have gained specialisation in delivering cost-effective and hassle-free exhibit solutions. Partner with them and leverage their expertise to make your brand stand out at the next show in Boston.